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Simon Green is an accomplished entrepreneur and leader in design and consultancy, currently serving as the CEO and Founder of Affinity and Affinity Holdings since 2020. With a focus on brand strategy and experience design, Simon drives growth through innovative approaches that prioritize people and culture. As Managing Partner and Founder of S&G Partners since 2018, Simon delivers strategic guidance across various business challenges, having previously held significant roles such as Managing Director at Harkess-Ord and Senior Consultant at MD Associates. Simon's extensive experience includes leadership positions in design and marketing agencies, and notable work with esteemed clients, reflecting a robust commitment to fostering sustainable growth in dynamic markets. Simon is an alumnus of The University of Edinburgh.