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Gagandeep Singh Saini currently serves as Principal - Data Analytics at Affine, managing a team focused on analysis for Microsoft Bing Ads Marketplace, where efforts include optimizing report generation and developing automated solutions to enhance efficiency. Prior to this role, Gagandeep was the Data Engineering Lead at Briq, responsible for establishing data processes and collaborating on analytics improvements. Experience also includes working as a Data Science Consultant at Accenture, where customer segmentation and sales forecasting were key projects, along with a notable tenure at Affine Analytics that involved growth hacking for E-Commerce clients. Earlier experience as a Decision Scientist at Mu Sigma Inc. involved customer journey analysis and marketing effectiveness evaluations. Gagandeep holds a Bachelor of Technology in Electrical Engineering from the National Institute of Technology Kurukshetra.