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Nektarios Misios is a seasoned executive with extensive experience in digital transformation and marketing across various industries, primarily in consumer brands and e-commerce. Currently serving as EVP Consumer Brands and Digital and General Manager at OnFlair BV since January 2021, Nektarios has previously held significant roles, including Global Head of Digital & e-Commerce at AkzoNobel, where a $6B digital growth strategy and global engagement initiatives were developed. Experience also includes leading digital transformation efforts in Europe for Stryker and serving as Global Head of Digital Marketing at FrieslandCampina, where a global digital marketing function was established, achieving over 22 international awards. Nektarios's academic background includes dual MBA degrees from Athens University of Economics and Business and Erasmus University Rotterdam, along with a Bachelor of Science in Business Administration.