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Hugo Van Nienwenhove has held various roles in the retail industry since 1998. Hugo began their career at Carrefour as Jefe de Sección de Aprovisionamiento, followed by Jefe de Operaciones Logísticas y Transporte and Responsable de Proyectos. In 2005, they joined Viajes Carrefour as Ejecutivo de Compras y Contratación and Gerente Nacional de Ventas. In 2014, they returned to Carrefour as Auditor Senior de Viajes, Compras y Logística. In 2019, they took on two roles, Digital Marketing Assistant at Aervio and Social Media Trainee at Ávoris.

Hugo Van Nienwenhove obtained a Master's degree in Supply Chain Management from Groupe ESC Troyes between 1992 and 1997. Hugo then went on to obtain a Máster in Marketing Digital & E-Commerce from EAE Business School between 2018 and 2019.