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Tracy McNulty is a seasoned qualitative researcher with extensive experience in both freelance and corporate roles. Currently serving as a Freelance Qualitative Researcher at McNulty Research LLC since June 2023 and co-founding Aerodymax in April 2023, Tracy leverages insights into customer needs and behaviors to enhance client experience. Prior roles include Principal UX Researcher positions at Amazon, where significant contributions were made to the Shopping, PeopleTech, and Strategic Initiatives divisions through multi-method research and the creation of Voice of the Customer programs. Tracy's earlier experience at Microsoft involved research for the Surface and Office products, focusing on customer insights to guide product strategy. Tracy holds an MBA with an emphasis on Marketing from UW Foster School of Business and advanced degrees in Cultural Anthropology from the University of Colorado Boulder.