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Allison Hinchcliff serves as the Principal Social Media Specialist at American Electric Power since March 2018, also holding the position of Social Media Specialist at AEP TEXAS from the same date. Prior experience includes the role of Social Media and Publicity Manager for the United States Trotting Association from May 2014 to March 2018, where management of USTA social media channels and promotional content for harness racing was key. Additional experience includes serving as Social Media Content Manager at Media Mobilizing Project (February 2013 - April 2014), focusing on media distribution and expanding social media presence, and working as a Content Writer at Digital Entertainment LLC (March 2013 - May 2013), generating engaging articles and web content. Allison holds a Bachelor's degree in Journalism and Media Studies from Rutgers University, completed in 2013.