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Yasminbee Sheikh is a seasoned marketing professional currently serving as the Corporate Marketing Manager (Global) at AEM since June 2020, where responsibilities include leading Group-wide marketing communications and implementing integrated corporate marketing strategies to drive revenue growth and brand recognition. Prior experience includes roles as Communications Lead at ZilLearn, where media outreach strategies were developed for key EdTech conferences, and as Content & Video Project Consultant at finexis advisory Pte Ltd, focusing on client interviews and content creation. Yasminbee held significant positions at National Instruments, including Strategic Communications and Media Specialist roles, where leadership in executive communications and public relations strategies was demonstrated. Additionally, experience as Integrated Communications Assistant Manager at The RICE Company Limited involved media management and collateral writing. Yasminbee holds a Bachelor of Arts in Liberal Studies with a focus on Mass Communication/Media Studies from Oklahoma City University.