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Georgina Iceton has a diverse work experience in the field of partnership activation and business development. Georgina currently holds the position of Vice President of Partnership Activation at AEG, where they oversee the activation of partnerships with major companies such as American Express and Toshiba. Prior to this role, they served as the Senior Director of International Partnerships at AEG, leading partnerships across global markets and establishing an in-house research department. Georgina previously held roles as the Senior Director of Partnerships at The O2 and The SSE Arena, Wembley, and as the Director of Partnership Activation at AEG Europe. Georgina also has experience in outdoor advertising sales as a Senior Business Development Manager at JCDecaux. Georgina began their career at ITV, working as a Sales Executive and Acquisitions Assistant.

Georgina Iceton pursued their Bachelor of Arts (BA) degree in Hospitality Management from Oxford Brookes University from 1997 to 2000.