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Laura Ríos Rodríguez is a seasoned professional with extensive experience in customer experience and marketing roles across various industries. Currently serving as Customer Web and App Product Owner at Aegon Seguros since August 2017, responsibilities include designing digital strategies, managing web and app initiatives, and promoting customer digitalization. Previously held positions at Aegon include Customer Experience Project Manager and Marketing Specialist, where Laura focused on customer journey optimization and acquisition campaigns. Prior experience includes roles as Marketing Analyst at Campofrio Food Group and Market Analyst at Intel Corporation. Laura holds dual degrees in Business Management and Law from Universidad de Córdoba, as well as certifications in Customer Experience and Big Data for Business Management.