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Richard Battersby is an experienced executive in consumer behavior and data analytics, currently serving as SVP Consumer Behavior and SVP Venue Loyalty & Product at AEG Presents since March 2023. Prior to this role, Richard held multiple senior positions at AEG from November 2016 to June 2024, including SVP Data, Analytics & Strategy and Vice President of Business Intelligence & Digital Analytics. Richard's career in AEG Europe spanned from 2008 to October 2016, where key roles included Senior Director of Digital & Business Intelligence and Director of Business Systems. Earlier in their career, Richard worked as Technical Manager at The Jockey Club from April 2007 to September 2008.