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Steve Sayer has an extensive work experience in the sports and entertainment industry. Steve has held various roles at AEG Europe, starting as the Commercial Services Director at The O2 in March 2014. Steve then progressed to become the Commercial Director at The O2 in December 2015, where they were responsible for leading several commercial endeavors, including corporate hire, new business development, event day revenue streams, and overseeing catering and retail partners. In November 2018, they advanced to the role of Vice President and General Manager, and later became the Senior Vice President and GM of The O2 in December 2023. Prior to their time at AEG Europe, Steve worked at Manchester City Football Club, where they held positions such as Head of Sponsorship and Partnerships, Chief Commercial Officer, and Operations Director.

Steve Sayer attended King Edward VII School in King's Lynn from 1986 to 1993. Steve then pursued a Bachelor of Applied Science (BASc) in Geography at The University of Manchester from 1993 to 1996.