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Laura Hynd has a diverse work experience in the field of sales and strategic partnerships. Laura is currently working as the Sales Director at AEG Europe since June 2021. Prior to that, they worked at IMG as the Strategic Partnerships Director for Golf EMEA from November 2017 to June 2021. Laura also worked at The Sports Consultancy as a Partnership Manager from January 2017 to September 2017. Before that, they were the Partnership Sales Manager at Glasgow Warriors from November 2014 to January 2017. Laura'searliest work experience was as the Sponsorship Rights Client Liaison Manager at Glasgow 2014 Limited from December 2010 to September 2014.

Laura Hynd has completed a Mini MBA in Marketing from Marketing Week with Mark Ritson in 2020. Laura also holds a Sponsorship Diploma from ESA, which they completed in 2016. Additionally, Laura Hynd pursued their undergraduate studies at the University of Aberdeen, where they obtained an MA Hons in European studies with a focus on Politics, International Relations, German, and Spanish.