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Julián Alfonso Herrán is an accomplished professional with extensive experience in innovation, sustainability, and marketing. Currently serving as Gerente de Innovación y Sostenibilidad at AECSA and Director de Marketing at Mamba - Cobranza Digital, Julián has a strong background in strategic design and research. Previous roles include Director de Proyectos and Coordinador del área de Diseño Industrial at Universidad El Bosque, where responsibilities encompassed project management through Design Thinking principles, and tutoring in design production. Educational accomplishments include a Master’s degree in Integrated Advertising from Universidad Internacional de La Rioja and certifications in brand strategy and innovation management, underscoring a solid foundation in design and communication.