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Usman Asif is the COO at AdzSpec and has more than 3 years of experience in the native ads industry. Usman previously worked as the Director of Microsoft Advertising and Verizon Media Partnership at Azerion from November 2019 to June 2020. In this role, they were responsible for heading Yahoo and Microsoft Bing in Nordics as their official partner. Usman also took care of yearly and quarterly budgets and created strategies to reach those goals.

Before Azerion, Usman worked at Sellbranch from January 2014 to November 2019 as the Director of Microsoft Advertising and Verizon Media Partnership. In this role, they were responsible for taking care of the yearly and quarterly budgets and creating strategies to reach those goals. Usman also worked with various partners in the Sellbranch portfolio, such as Spilgames and Flicker. Usman also worked with some of the biggest brands in the world, including Universal Music, Warner Music, Disney, Lego, Samsung, and Momondo.

Usman has vast experience in social media marketing due to their work with Twitter and Tumblr in Nordics as part of Sellbranch. Usman is also experienced in platforms such as Adtech (AOL) and Adform DSP.

Usman Asif has a Master's degree in I.T. Management from Mälardalen University, and a M.S. in Operational Management from the University of the Punjab. Usman also holds certification from Microsoft in Microsoft Advertising accreditation, Google in Google Tag Manager, and Komvux, Eskilstuna. Skolverkets in Svenska grundläggande.

Some individuals on their team include Usman Ather - Country manager Pakistan, Usman Alam - Senior consultant. Some of their coworkers include and Torbjörn Sahlin - CCO. Usman Asif reports to Oliver Nybergh, CEO.