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Cibi Selva Kumar R has worked in a variety of roles in the digital marketing and finance sectors. In 2021, they began working as a Digital Marketing Specialist at AdYogi, creating and executing performance marketing strategies and managing digital campaigns. From 2019-2021, they worked as a Digital Marketing Executive at Glint, where they implemented, tracked and reported web advertising campaigns, strategized experiments and conversion tests, and implemented SEO procedures. In 2019, they also worked as a Digital Marketing Intern at Vanan Online Services Pvt Ltd, where they analyzed and segregated keywords, generated reports on website visitors, and strategized on-page optimization. In 2018, they worked as a Management Trainee at ICICI Prudential Life Insurance Company Limited, playing a portfolio management role for high value network customers and investing time in building distribution and acquiring new customers. They also worked as an Intern at Mahindra Finance in 2018, conducting market research on small and medium enterprises and studying customer preferences towards machinery loans.

Cibi Selva Kumar R completed a Bachelor of Engineering in Mechanical Engineering from R.M.K Engineering College between 2012 and 2016. Cibi Selva Kumar then went on to pursue a Master of Business Administration, with a specialization in operations and marketing, from THIAGARAJAR SCHOOL OF MANAGEMENT between 2016 and 2018.