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After joining Adways in 2007, Sho Yamada was in charge of launching new media. In October 2009, he became the product manager of affiliate service "JANet" for PCs. After that, he contributed to the launch of new services such as "AppDriver", an advertisement distribution service for smartphones.

In October 2012, he became the head of the New Business Development Office.

He was appointed Adways Executive Officer in April 2014 and Senior Executive Officer in January 2016.

After being appointed as a director in June 2016, he will be appointed president and representative director in July 2021.