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Sandy Shing has been in the marketing industry since 1996, beginning their career as a Product Manager at AVOCET HARDWARE (UK) LTD. Sandy then moved to Congregational & General Insurance plc in 1999 as a Marketing Officer, and then to Ideal Standard International BVBA in 2004 as a Marketing Manager. In 2006, they took a contract role as a Product Manager at BCA, followed by a contract role as a Marketing Executive at BSkyB in 2007. Sandy then moved to Cancer Research UK in 2007 as a Senior Marketing Executive, and to Serco Docklands in 2009 as a Marketing Campaigns Manager. In 2013, they became the Content and Communications Manager at barclaycard, and then in 2015 they were promoted to Head of Marketing at Mediatel Ltd. In 2021, they were appointed Head of Marketing for Mediatel at Adwanted Group.

Sandy Shing received a Bachelor of Science in Business and Management Studies from The University of Salford. In July 2017, Sandy obtained a certification in Digital Marketing from Jellyfish Training.