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Emmanuel Debuyck is the current CEO of Adwanted Group. Emmanuel was previously the CEO and co-founder of Sioux, an advertising company, from November 1995 to December 2011. Emmanuel has also been a lecturer at EFAP, France's first school of communications, for 15 years in the fields of "Communication and Influence" and "Advertising Communication".

Emmanuel Debuyck has a Master's degree in Economics and Marketing from Stanford University in California, a BA in commerce from Glasgow Caledonian University in the UK, and a DUT de gestion from IUT GEA Villeneuve d'Ascq.