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Alex Souders has been working in the marketing and advertising industry since 2007. In 2007, they began as a Production Design Intern at Harmon Sign. Alex then worked as a Marketing Intern at NSG Pilkington in 2008, followed by a Web Marketing Manager position at Visit Fort Wayne in 2010. In 2013, Souders became the Web Communications Manager at UC Blue Ash College. From 2018 to 2020, they held the role of Associate Vice President of Brand Development at Strategic Franchising. In 2020, they began working as a Director of Marketing for three companies - Advertising Vehicles, Adsposure, and Signtacular. Additionally, Souders has been a Digital Marketing and eCommerce Consultant for Freelance Consulting since 2009.

Alex Souders earned a Bachelor of Science (B.S.) in Visual Communication Technology from Bowling Green State University from 2005 to 2009. Alex then pursued a Master of Business Administration (M.B.A.) in Business Administration and Management, General from the University of Cincinnati from 2014 to 2017.