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Ken Roberts is the Founder and Executive Chairman of Forethought, where Ken works with clients in Australia, Asia, and North America to implement Prophecy Thoughts & Feelings. Ken also serves as a Councilor of the Creative Council at the Advertising Research Foundation (ARF). In addition, Ken is involved with the Melbourne Business School, currently serving on the Centre for Business Analytics Advisory Board and previously as an Associate Professor teaching marketing research techniques. Ken holds an MBA from Melbourne Business School and a Bachelor of Business in Marketing from Monash University. In 2016, Ken was named a Distinguished Fellow by Monash University.