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Yijie Zhu is a Senior Research Manager at Advertiser Perceptions, with extensive experience in primary research and data analysis. Previously, Yijie held similar roles at MediaVillage.com, overseeing the development of 'The Myers Report', and worked as a Research Assistant at the Social Computing Systems Lab at Syracuse University, focusing on qualitative and quantitative analysis. Yijie's career began as an Assistant Analyst at Nielsen, where responsibilities included preparing questionnaires and evaluating department store performance. Yijie holds a Master's degree in Information Management and a graduate certificate in Data Science from Syracuse University, as well as a Bachelor's degree in Accounting from Jiangxi Agricultural University.