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Aleta Freer has a diverse range of work experience. Aleta currently serves as the Head of Operations at Adventure World starting in 2021. Prior to this, they worked as a Business Systems Manager at The Travel Corporation from 2018 to 2021. In 2016, they held the position of Operations Training Manager at Adventure World and was an Analyst at Kenson Investments. Aleta also served as a Project Coordinator at Creative Holidays from 2015 to 2016. Aleta has previous experience at Adventure World, where they worked as a Systems Development & Training Manager from 2012 to 2015, a Product Manager Ski & Snow from 2011 to 2012, and a Product Team Leader for North America from 2010 to 2011. Before that, they were a Senior Travel Advisor at Sundowners Overland from 2007 to 2009 and a Sales & Marketing Assistant at Tourism Portfolio in 2004.

Aleta Freer completed their Bachelor of Commerce (B.Com.) degree in Marketing, Tourism and Hospitality Management at UNSW from 2002 to 2006. In 2006, they obtained the DELE Intermedio (Intermediate Diploma in Spanish) from Don Quijote. Additionally, in 2002, they pursued Diploma Hospitality Management and Diploma Event Management at Kenvale College.