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Carolyn Steele

Vp, Adventure Protection And Health Platforms at Adventure Ready Brands

Carolyn Steele has extensive work experience in product and brand management, with a focus on the sports industry. Carolyn currently holds the position of Director of Adventure Protection Portfolio at Adventure Ready Brands since December 2020. Prior to that, they worked at Bauer Hockey for over 12 years, holding various roles such as Sr. Brand Manager and Sr. Category Manager. In these roles, they were responsible for developing product strategies, managing product launches, and optimizing working capital. Carolyn also worked as a Sr. Product Developer at Bauer Hockey, where they acquired resources for innovation projects and implemented advanced testing and data acquisition capabilities. Before joining Bauer Hockey, Carolyn worked at Nike as an Advanced Innovation Test Lab Engineer, where they launched and managed a performance test lab for team sports and soccer categories.

Carolyn Steele completed their AB degree in Engineering Sciences from Dartmouth College from 1999 to 2003. Following this, they pursued a PhD in Mechanical Engineering from Loughborough University from 2003 to 2006. Later, they obtained an MBA degree from McGill University between 2011 and 2014. In addition to their formal education, Carolyn also has certifications in Advanced Google Analytics and Google Analytics for Beginners from Google, as well as a Project Management Professional (PMP) certification from the Project Management Institute.

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