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Aalok Mallik has a diverse and extensive work experience in the field of digital marketing. Aalok started their career as an SEO Executive at SAG InfoTech Pvt. Ltd. in 2014, where they successfully improved the rank of the in-house project named "Sag Academy" on the SERP page.

In 2016, Aalok joined DOVE CREATIVE LIMITED as an Online Marketing Specialist, where they modeled successful business goals for a UK client's project called "Silkflow" and increased its sales by 80% in just two months through organic ranking.

Aalok then worked as a Data Analyst and Digital Marketing Strategist at Kantipur Digital Corp. from 2017 to 2018. During their time there, they increased Adsense revenue by 10% by fluctuating ad balance rates and blocked local ads on the domain, leading to them becoming DFP clients.

In 2019, Aalok worked at brainsfeed Ltd. as a Data and SEO Expert for an in-company project. Aalok effectively handled the marketing and analytics team to meet the business needs and successfully uplifted the company's revenue by 20%. Aalok also reported task and revenue data to the CEO using data visualization tools.

From 2018 to 2020, Aalok pursued a Master's degree in Data Science and Digital Marketing at emlyon business school. During this time, they learned to extract business insights and data trends through tools like Tableau and Python.

In 2020, Aalok joined VolgAI as a Marketing Manager and Analytics Head. Aalok increased lead generation by 25% and 80% for B2C clients named Bluelotus and Wentworth Central Motor respectively through Facebook ads. Aalok also managed a team of four people for SEO and trained them for on-page and off-page optimization. Additionally, they used Getresponse for email automations and Google ads landing pages.

Most recently, Aalok Mallik worked as a Digital Marketing Manager at Deba Jyoti Group in 2022. Aalok generated a 35% increment in sales while maintaining an ROAS of 16X through Facebook ads for their in-house ecommerce platform called Jeevee - Health, Baby & Beauty Store. Aalok also ran performance max, search, and dynamic campaigns to further increase sales for Jeevee.

Currently, Aalok Mallik is working as a Freelancer Google Ads Specialist at AdVenture Media Group since early 2023.

Aalok Mallik completed a Master's degree in Data Science & Digital Marketing from emlyon business school from 2018 to 2020. Prior to that, they obtained a B.tech-ECE degree from Lovely Professional University from 2010 to 2014. In 2019, they pursued a Master's degree in Data Science & Digital Marketing from East China Normal University. Aalok also obtained various certifications including the Google Display Ads Certification, Google Search Ads Certification, and Google Advanced Analytics from Google.