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Jimmy Rocchetta has extensive experience in marketing and business development. Jimmy currently holds the position of VP Marketing & Business Development at Advent Media Group. Prior to this, they were the Owner and Certified Digital Marketing Specialist at MyLoyaltyPays, where they focused on connecting local merchants and consumers through various digital marketing strategies. Jimmy also worked as the Managing Partner at Verità Marketing, where they played a key role in the company's operations. Additionally, they served as Director of Marketing at WIN Home Inspection and VP Brand at Strategic Franchising Systems Inc. Earlier in their career, Jimmy held positions such as VP Brand & Relationship Marketing at Handyman Connection, Director of Business Development and Sr. Account Manager at STRATA-G Communications, and Director of Marketing and Business Development at InformIT.com. Jimmy began their career as a Product Marketing and Web Project Leader at MKS Inc and as a Recreation Therapist at Joseph Brant Memorial Hospital.

From 1989 to 1993, Jimmy Rocchetta attended the University of Waterloo and earned a Bachelor of Arts degree in Honors Recreation & Leisure Studies. Jimmy'sprogram of study focused on Therapeutic Recreation & Business Options.