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Kim van Iersel has extensive work experience in marketing and communications. Kim began their career as a Marketing Communications Executive at OnStream Data B.V., where they developed and executed marketing and communication plans, wrote commercial texts in Dutch, English, and French, maintained press contacts, coordinated promotional materials, and organized trade shows. Kim then worked as a Senior Account Executive at LEWIS Global Public Relations before joining Isah as a Marketing & Communications professional. At Isah, they focused on marketing and communications from 2005 to 2010. Kim later served as a Marketing & Communications professional at Itvise and AAC Cosmos in 2010. Kim then worked as a Communicatieadviseur at ABAB Accountants en Adviseurs from 2010 to 2016. Most recently, Kim held dual roles as Marketing & Communicatie and Marketing & Bid Manager at Advantive, starting in 2016.

Kim van Iersel attended St. Joriscollege from 1992 to 1998, where they obtained their VWO degree. Kim then enrolled at Avans University of Applied Sciences from 1998 to 2002, earning a Bachelor's degree in International Business and Languages. In 2012, Kim attended Schouten & Nelissen for a year, focusing on Commercieel en creatief schrijven. Kim also completed various short courses in digital marketing and analytics, including ones at Demand Metric, Internet Marketing Nederland (for Google Analytics and Fotomarketing), and Microsoft Modern Marketing Academy. Most recently, from 2019 to 2022, they pursued education through Microsoft Learn, although specific degrees or fields of study were not mentioned.