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Gail Farlee is an accomplished Business Strategy Analyst at Advantech B+B SmartWorx, where career began in January 2008 and has included leadership roles such as Vice President of Marketing and Vice President of Marketing and Sales Operations. Expertise includes global marketing and brand development, focusing on increasing awareness and customer engagement for Industrial Internet of Things products. Prior positions include Director of Marketing, Marketing Operations Manager, and Circulation/Database Marketing Manager, contributing to strategic brand positioning and customer retention efforts. Earlier experience includes serving as VP of Operations Services at Call Center Clinic, Director of Customer Service and Marketing Operations at JC Whitney, and Director of Operations at Consolidated Market Response, where Gail excelled in call center management and operations. Educational achievements include a Post-Graduate Certificate in Web Analytics from The University of British Columbia and an MBA in Marketing & Business Administration from Franklin University.