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Brian Hightower

Category Manager - Keurig Dr. Pepper - Grocery at Advantage Solutions

Brian Hightower is a seasoned Category Manager at Advantage Solutions, with a focus on data-driven strategies for major brands within Grocery and Convenience channels since January 2011. Hightower has a strong background in market analysis, sales presentations, and pricing evaluations, providing actionable insights across product categories. Previously, as a Business Development Analyst, expertise included managing sales programs and identifying growth opportunities, while earlier roles as a Sales Supervisor and Sales Associate involved leading sales teams across various retail segments. Prior experience at Utility Trailer Manufacturing Company as a Warranty/Field Service Manager involved overseeing warranty claims to maintain product standards. Hightower holds a degree from Texas Tech University.

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