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Samantha Ibarra

Director Of Client Strategy at Advantage Group

Samantha Ibarra is an accomplished professional with extensive experience in client strategy and success across various organizations. Currently serving as the Director of Client Strategy at Advantage Group International since June 2024, Samantha previously held positions including Director of Client Success at Appen, where leadership of a team contributed to a $29M portfolio and a 27% increase in program success. At Helium SEO, effective mentorship and strategic leadership led to improved portfolio growth and client satisfaction. Samantha also guided teams at Dream Local Digital, Virtually Uncensored, and Holiday Inn Express, consistently demonstrating a strong focus on client retention, sales growth, and operational efficiency. With a background in cosmetology and business management, Samantha has successfully driven significant improvements in performance metrics and client loyalty throughout the career.

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