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Liz Falzon is an experienced marketing and insights professional with a robust background in B2B engagement and performance measurement. Currently serving as a Senior Insights Manager at Advantage Group International since January 2021, Liz enhances business performance through effective listening and knowledge sharing. Previously, Liz held a similar role at The Advantage Group UK Ltd and provided comprehensive marketing and research consultancy services at The Marketing Office for 15 years. Initial career stages included managing a pioneering school marketing team at Wells Cathedral School and excelling in customer marketing and business development at Unilever. Liz holds a Master’s Degree in French and Spanish from the University of St Andrews.