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Sandra Lafer is a seasoned marketing professional currently serving as a Market Consultant at ADVANTAGE AUSTRIA, the official trade promotion organization of Austria, since September 2023. Prior to this role, Sandra Lafer gained extensive experience at Moët Hennessy as a Senior Brand Manager from February 2013 to December 2020, and at Triumph International, where responsibilities included Head of Brand Marketing for Valisère and Brand Marketing Manager from April 2006 to February 2013. Earlier in the career, Sandra Lafer worked as a Junior Key Account Manager at heller & partner from October 2003 to March 2006. Sandra Lafer holds a Master's degree in Information Design from FH Joanneum and an Academic Media Specialist degree in Media Studies from the University of Graz, along with A Level credentials from Petersgasse Gymnasium Graz.