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Dave has over 35 years of executive management experience in multi-channel retail, distribution, manufacturing, and catalog merchandising. Dave is the President & CEO of Original Parts Group which is a classic car parts manufacturer, distribution center, and retailer. Dave acquired a considerable amount of expertise and understanding in the area of technology analytics as it relates to price optimization for the mass marketer, inventory control and optimization, purchasing optimization, and consumer pricing psychology. Over the years, he realized that he could formulate and invent a software price optimization tool to automate the pricing process. He studied and mastered pricing techniques, formulas and best-business practice conventions. Dave’s core strengths include the mastery and understanding of analytical data as it relates to product pricing in multi-channel, retail and distribution environments. Also, Dave is the formula architect and inventor of record for several patents pending processes that reside within the Pricexpert price optimization system.