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Darren Grasby is senior vice president and chief sales officer at AMD, as well as president of AMD EMEA. In this role, Grasby is responsible for leading AMD’s global sales organization for all AMD product lines, including computing, graphics, datacenter and embedded products.

Since he joined AMD in 2007, Grasby has been instrumental in uniting the sales teams across the globe, driving synergies across AMD’s different routes to market and in turn increasing the company’s global sales footprint.

Grasby previously served as senior vice president of global Computing and Graphics sales. In that role, Grasby led teams responsible for successfully driving adoption of AMD Ryzenâ„¢, AMD Radeonâ„¢ and AMD EPYC â„¢ processors globally. Prior to that, he held several leadership roles with AMD focused on sales and marketing for the EMEA region.

Grasby, based in the UK, has nearly three decades of high-tech industry expertise focused on PCs, graphics and peripheral product sales. Before joining AMD, Grasby created and ran several very successful companies, including businesses focused on computer manufacturing, supply chain management, global distribution, and creation and development of graphics brands like ATI.