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Bianca G. is an experienced marketing professional with a focus on product marketing and digital strategy. Currently serving as a Product Marketing specialist at AdTheorent since February 2023, Bianca previously held the position of Digital Strategist at the same company from February to December 2022. A background in marketing includes roles such as Marketing Acquisition Specialist at Fever and Performance Marketing at Leaf Grow. Bianca also has experience in client research analysis with Kantar and has worked on design and marketing at La Preferida, where insights were leveraged to enhance user experiences. Other notable engagements include freelance social media work for Passion Passport and community management and SEO at MuchBites. Bianca's educational credentials include a Bachelor of Business Administration in Marketing and Spanish from Loyola University Chicago.