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Michael Reeder serves as the Founder and CMO of Smiling Lions since February 2021, where innovative communication strategies for startups and established brands are developed. Concurrently, Michael holds positions as SVP of Brand Strategy and ECD at ADT and as a board member for Helpline House, supporting its transition into a multifaceted social services provider. Michael is also an advisor at Edmonds College, contributing expertise to enhance post-incarceration employment opportunities. Previous experience includes leadership roles at Amazon, Edelman, Starbucks, Wunderman Thompson, Razorfish, and DDB, with a strong focus on brand strategy, communication, and consumer engagement across well-known clients. Michael holds a BA in Marketing from the UW Foster School of Business.