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Lars V. has a diverse work experience spanning multiple industries and roles. Lars began their career as an Author at Thomson Course Technology in 2004. In 2005, they worked as a QA Engineer at the California State Department of Alcohol and Drug Programs. Lars then transitioned to the marketing and analytics field, joining Marketing Evolution in 2007 as an Analyst and later becoming the Director of Client Services. Lars worked there until 2011, during which they led project management, client service, and advanced analytical methodologies. Lars then served as a Sr. Analyst at Market Strategies International, where they led quantitative and qualitative analysis efforts for various tech and finance clients. Lars also worked as the Director of Analytics at Babcock & Jenkins, where they managed agency analytics offerings and operations. Lars then joined The New Group as the Data and Analytics Director, responsible for measuring success, developing overall strategy, and advancing thought leadership. After that, they worked at Connective DX as the Customer Data & Insights Lead, leading the development and implementation of analytics and insights practices. Lars then joined The Home Depot as the Manager of Analytics and Data Science, where they directed a team in managing data products and developing technology solutions. Currently, Lars is working at Adswerve, Inc. as the Sr. Director Of Analytics; Product Manager. Lars is responsible for managing and growing a large portfolio of services clients and leading a team of analysts and managers in digital advertising and experience. Lars has a track record of fostering teamwork, maximizing client service, and driving growth through strategic and technical guidance. Overall, Lars V. has a strong expertise in marketing analytics and strategy.

Lars V. holds a Bachelor's degree in Marketing from California State University-Sacramento. Additionally, they have obtained certifications as a Scrum Alliance Certified Scrum Product Owner and a Google Analytics 4 Certification. Lars received the Scrum Alliance certification in December 2023 and the Google Analytics certification in August 2022.