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Anika Schmidt has extensive experience in product design and management. Anika is currently the Director of Product Design at Adswerve, Inc., where they lead a team and shapes the design approach. Prior to this, they were the Head of Product Design at Liquidbox, where they played a crucial role in the organization's design direction and managed the design lifecycle. Anika also worked as the Product Management Lead at FeedsUp.co, guiding the product strategy and development using design thinking principles. Additionally, Anika has experience in e-commerce, sales, marketing, and finance from their previous roles at East Coast Radio, BigTBox.com, and AQS Liquid Transfer (Pty) Ltd.

Anika Schmidt has a Bachelor of Commerce (BCom) Cum Laude in Communications Management from the University of Pretoria, which they obtained from 2009 to 2011. Anika also attended The Chartered Institute of Management Accountants from 2011 to 2012, studying Accounting and Business/Management. In 2016, Anika studied Graphic Design at Open Window. Additionally, they hold several certifications, including a Certified Scrum Product Owner (CSPO) from Scrum Alliance obtained in October 2023, and various certifications in UX design and digital advertising from institutions such as Harvard Business School and Google. Anika also obtained a Certificate of Membership from The Interaction Design Foundation in 2019.