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Pedro Barbosa Mineiro is an experienced marketing professional currently serving as the Head of Performance Marketing at Adstrategy Global since July 2021, where previous roles included PPC Team Leader, PPC Deputy Team Leader, and Digital Campaign Manager. Prior to this, Pedro worked as a Digital Marketing Specialist at Teleperformance Global Learning & Development for a brief period in early 2021 and held the position of Executivo de marketing digital at Sodarca from May 2019 to August 2020. Pedro is pursuing a Master's degree in Marketing & Advertising at Universidade Católica Portuguesa, having previously completed a Postgraduate degree in Digital Brands - Marketing and Communication at the same institution, alongside a Bachelor's degree in Tourism Management from Universidade Europeia.