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Hugo Viegas Nunes has a diverse range of work experience spanning different industries and roles. In 2006, they worked as a Marketing Manager at Virya Saúde Natural, where they focused on lead generation, SEO, PPC campaigns, email marketing, display advertising, and web analytics. Hugo then moved on to become an Online Marketing Manager at Inosat in 2009, where they managed teams and products and handled various digital marketing aspects such as lead generation, SEO, PPC campaigns, social media optimization, email marketing, affiliate campaigns, display advertising, mobile marketing, UX, and web analytics. At Talent - Online Sales, they served as the Online Marketing Director and Senior PPC Executive, overseeing team coordination and project management, as well as handling website optimization, SEO, SEA, PPC campaigns, social media optimization, email marketing, affiliate campaigns, display advertising, and mobile marketing. From 2012 to 2014, Hugo served as the PPC Team Leader at StepValue, where they were responsible for team coordination, project management, campaign management, and various areas of action such as search engine marketing, social media advertising, display advertising, media planning and buying, lead generation, and web analytics. Hugo then became a Co-Founder and Partner of Naturapharma - Saúde Natural in 2016, before going on to co-found and partner with BRAT - Social Agency, an influencer agency integrated into the Adstrategy Group, focusing on influencer campaigns, social media, and content marketing. Hugo also founded Emailperclick, a branch of Adstrategy Group that activated email marketing campaigns based on interaction. In 2018, they founded Hawking Media, another branch of the Adstrategy Group, dedicated to vertical campaigns in finance, voyance, dating, sweepstakes, gaming, gambling, and others. Lastly, in 2023, Hugo founded Affstrategy - Performance Marketplace, which aims to unite agencies, brands, and webmasters to generate more leads and sales.

Hugo Viegas Nunes obtained a Licenciatura degree in Business Management with a specialization in Marketing from Universidade do Algarve. In addition, they also obtained the Google Analytics Individual certification from Google in November 2011 and the Google Advertising Professional certification from Google in July 2011.