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Giancarlo Arena is a seasoned professional in the digital advertising and programmatic landscape, currently serving as the Head of Programmatic, Global at Adsmurai since July 2021. Previously, Giancarlo held roles such as Head of Programmatic & Display for LATAM at Zeta Global, where a comprehensive digital planning and media buying team was restructured to enhance campaign profitability across various high-profile clients. Experience also includes leadership positions at IgnitionOne and Predicta Group, where strategic campaign management and the development of multidisciplinary teams were pivotal. As the founder of Famiglia Digital, Giancarlo gained extensive exposure to diverse markets including Brazil, Spain, and Australia, while earlier roles emphasized operational excellence and client-focused solutions at Grupo Meio & Mensagem and Predicta. Giancarlo's academic background includes a Bachelor's degree in Marketing from Universidade Paulista and ongoing education through institutions like the University of Cambridge.