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Gabo Tabares has a diverse work experience in the field of digital advertising and marketing. Gabo started their career at Leo Burnett Colombia as an Ejecutivo de Apoyo, where they developed proposals for brand activities and coordinated with creative teams. Gabo also worked as a Report Analytics at GroupM and Ariadna, where they implemented campaigns, built reports, and analyzed data for optimization strategies. At AdsMovil, they served as an Ejecutivo de Operaciones, managing digital campaigns on mobile platforms. Gabo later joined BEA Digital S.A. as a Director de operaciones, responsible for strategy, implementation, and optimization of digital campaigns using Google Adwords and Facebook. Currently, they hold the position of Product Manager at Adsmovil - Mobile Advertising Solutions, focusing on programmatic ad campaigns with Adcolony. Overall, Gabo Tabares has gained expertise in digital advertising, campaign optimization, and managing platforms like Google Adwords and Facebook.

Gabo Tabares is a publicista with a degree in Marketing Digital. Gabo attended the Universidad Católica de Manizales from 2002 to 2008 where they obtained their degree. In addition to their degree, Gabo also holds certifications in Google Analytics, which they obtained in October 2017, and the Red de Búsqueda de AdWords, which they obtained in October 2007 from Google.