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Sheena Macpherson is a seasoned entrepreneur and executive with extensive experience in the healthcare and technology sectors. Currently serving as Co-Founder and CEO of adsilico Limited since February 2024, Sheena also holds the position of Entrepreneur In Residence at the University of Leeds' Computational Imaging & Simulation Technologies in Biomedicine (CISTIB) since February 2022. Prior to these roles, Sheena founded and led ObjectivAI LTD and MIOTIFY LTD, demonstrating a strong entrepreneurial spirit. Experience includes consulting and project management at AstraZeneca and various business development leadership roles at Vodafone and iPLATO Healthcare LTD, focusing on mobile health solutions. Sheena's educational background includes a degree from Durham University (2000-2003).