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Davidson Li is currently the Directeur associé & Head of Display & Social Ads at Ad's up Consulting | Groupe EDG. With previous experience at companies like Havas, iProspect, SocialMoov, and Almateos, Davidson has a strong background in social media marketing and campaign management. Davidson holds a Master’s Degree in Digital Marketing from Institut Mines-Télécom Business School and a Bachelor’s Degree in Business from La Salle BCN. Davidson is skilled in creating and optimizing marketing campaigns on various digital media platforms, specializing in social media advertising.