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Els Vercauteren is an experienced professional in the media and creative industry, currently serving as the Brand Studio Director at Ads & Data since April 2021. In this role, Els leads the creative hub aimed at inspiring partners with innovative commercial formats and products. Previously, Els held the position of Creative Concepts Director at Ads & Data, where the focus was on developing original concepts to meet specific client needs. Prior experience includes serving as Commercial Projects Director at SBS Belgium, managing the lifestyle brand JANI, and as Manager of KAMERAKI at DPG Media België, where the emphasis was on supporting young talent and innovative video production. Early career highlights include general and sales management roles at MEDIALAAN, overseeing the youth channel JIM, as well as account management positions at Crea printing and Jet import/Red Bull. Els holds a Licentiate in Law from Ghent University and has a background in Latin and Greek studies.