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Asif has over 20+ years of experience in Information Technology. He has been associated with Adrenalin since its inception and has played an integral part in shaping the digital transformation strategy of the business. As Business Head, Asif is deeply involved in expanding the market in Middle East and Africa. As Delivery Head, Asif’s primary focus is to create customer success stories through product implementation. His contribution to building and managing highly efficient teams, and forging and nurturing customer relationships has been vital to Adrenalin's rapid growth trajectory. Asif takes his fitness goals very seriously and finds running a great way to unwind.

In this role, his primary focus is to create customer success stories through product implementation. His contribution to building and managing highly efficient teams, and forging and nurturing customer relationships has been vital to Adrenalin's rapid growth trajectory. In addition Asif also plays Chief Information Officer for Adrenalin.