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Arpitha Yashas is an experienced Campaign Manager at AdParlor since December 2021, previously serving as a Paid Media Specialist - Global at NetApp and as a Social Media Marketing Specialist - EMEA at Sprinklr. At NetApp, Arpitha successfully built and executed a LinkedIn lead generation campaign that obtained over 630 leads with a $10k budget, and developed demand generation strategies that increased conversions by 60-73% in targeted accounts. Earlier, Arpitha worked with prominent brands such as Phillips66, Dell, and Apple, managing social media projects and community engagement. Arpitha's educational background includes an MBA in IT and Marketing from Justice K S Hegde Institute of Management and a Bachelor's in Computer Science from Mangalore Institute of Technology and Engineering.