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Huzeifa Adamally is an experienced professional currently serving as the Head of Competitive Insights at ADP since August 2018, where collaboration with a cross-functional team focuses on analyzing the global competitive landscape. Previously, Huzeifa held various roles at Third Wave International from April 2007 to July 2018, including Director Insights and Senior Consultant & Manager Operations, where responsibilities included establishing the marketing research department and managing significant national projects. Huzeifa also contributed to education as a Visiting Lecturer in Marketing at BIBF from July 2010 to June 2018, teaching CIM qualifications since their inception. Earlier experience includes working as a CSE in Non Real Estate Underwriting at HSBC. Huzeifa's academic qualifications encompass an MBA in International Business Strategy from Alliance Manchester Business School, a postgraduate degree in Marketing from CIM, and a Certificate in Business Innovation from the University of Toronto School of Continuing Studies.