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Geoff Bickel has had an extensive career in the media industry. Geoff began their career in 1992 as an Editor at P.A.C.E. Advertising, where they were responsible for producing, editing, and shooting cable advertising. Geoff then moved to Lenoir-Rhyne University in 1994, where they were the Media Services Coordinator. In 1997, they joined Young Electric Sign Company as a Media Services employee, where they worked on the Electronics division and produced animated content for various LED signs. In 2004, they became the Director of Show Operations at Fremont Street Experience, where they managed the Show Operations systems and staffing for the Viva Vision canopy, and directed the internal show production and creative staff in producing unique shows tailored to the entertainment venue. In 2007, they joined Signwave Digital, Inc. as President/Multi media producer. Finally, in 2018, they became the Director of Operations and Content at Adomni.

Geoff Bickel obtained a Bachelor of Arts (B.A.) in Digital Communication and Media/Multimedia from UC San Diego between 1986 and 1991.