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Shelby Hamilton is a seasoned media management professional with significant experience in strategic planning and execution across various industries. Currently serving as a Senior Media Manager at Adobe since January 2021, Shelby previously held roles at Wavemaker, where responsibilities included developing multi-million dollar media plans for Fortune 500 clients, and at MEC, focusing on hybrid planning and integrated communication strategies. With a background in digital and print media from luxe collective group and initial experience in public relations at Text100, Shelby possesses expertise in programmatic media, audience analysis, and campaign optimization, underpinned by a Bachelor of Arts in English and Communications from Boston College.