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Lauryl Schraedly is a marketing professional with extensive experience in brand insights and analytics. Currently serving as the Director of Brand and Marketing Measurement at Adobe since September 2023, Schraedly previously held multiple leadership roles at Snap Inc. from April 2017 to August 2023, including Global Director of Insights & Analytics and Global Head of Marketing Insights. Prior to that, Schraedly worked at PepsiCo - Gatorade from August 2010 to April 2017, advancing from Associate Marketing Manager to Marketing Director in Consumer Insights and Strategy. With earlier experience as a Market Research Manager at IRI and a Business Analyst at Cannondale Associates, Schraedly has a strong foundation in data analysis and consulting within the consumer goods sector. Schraedly holds a B.S. in Marketing and Management Information Systems from Miami University, earned between 2000 and 2004.